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Professional Work

Decisions, models, and campaigns

My work spans business analytics and marketing as equal disciplines: building decision frameworks, evaluating investment and campaign performance, finding high-value audiences, and developing the strategy that turns those findings into action.

Work Experience

The track record.

Jun 2026 – Jul 2026

Antler

Marketing & Analytics Intern

Bangalore, India

6,000+ attendees

  • Developed Antler India's brand positioning within the Indian venture landscape by mapping VC ecosystem gaps into a differentiated brand strategy and campaign framework.
  • Led end-to-end content strategy for founder-focused branding events, successfully executing a 6,000+ VC-attended funding event.

Jan 2024 – May 2026

Indiana Daily Student

Managing Editor of Engagement

Bloomington, IN

970K page views · +67% engagement

  • Drove record-breaking website traffic to 970K page views, the highest in the publication's history, by aligning social distribution, editorial strategy, and audience behavior data.
  • Increased overall social media engagement by 67% through data-driven content strategy and platform-specific storytelling.
  • Progressed from Writer to Editor to Managing Editor, leading a cross-functional social media team.

Jun 2025 – Aug 2025

Hasbro

Brand Analytics Intern

Bangalore, India

10+ venue partners scored

  • Built a partner evaluation framework to source and prioritize 10+ café, bookstore, and lifestyle venues, scoring footfall, audience overlap, and cost per engaged consumer.
  • Spearheaded measurement across experiential activations and influencer collaborations to identify formats driving the strongest Gen Z brand recall.

Jun 2025 – Apr 2026

Personal Brand

Brand Strategist & Content Creator

Online

3M+ monthly impressions

  • Built and scaled a personal brand through narrative-driven content, generating 3M+ impressions and 500K+ interactions monthly.
  • Developed and executed end-to-end content strategy across platforms, analyzing performance metrics to optimize engagement and follower growth.

May 2024 – Aug 2024

xto10x Technologies

Marketing & Analytics Intern

Bangalore, India

+45% sales

  • Directed integrated SEO, digital, and print advertising strategy for a partner clothing brand, driving significant sales increase.
  • Led consumer and market research to rebuild target segmentation, translating insights into social campaigns that outperformed benchmarks for consumer brands.

Jan 2022 – Sep 2023

The Teen Tribune

Social Media & Marketing Director

Bangalore, India

+56% Instagram growth

  • Drove 56% growth in Instagram following through high-performing viral content campaigns tailored to youth audiences.
  • Repositioned digital marketing strategy and led a 20+ member team to strengthen reach, engagement, and brand consistency.

Projects

Analytics & campaign case studies.

Business Analytics · Predictive Targeting · Spring 2026

WHO'S WORTH THE CALL?

Bank Telemarketing Campaign Optimization

A data-driven targeting analysis of 41,188 campaign calls to identify which customers are most likely to subscribe, cutting wasted calls and maximizing return on a €5-per-call, €50-per-subscription P&L.

“Students (31%), retired customers (25%), and the unemployed (14%) convert far above the 10% break-even line. Mass outreach was funding the wrong calls.”
View the deck

The campaign only makes money if 1 in 10 calls converts.

  • Segmented by job, education, marital status, loan status, contact type, and prior campaign history to build high-probability target profiles.
  • Targeted outreach lifts the hit rate from ~10% to a projected 71% among selected profiles, with 23% expected precision.
  • Projected payoff of €26.8K, with a clear-eyed read on risks: customer fatigue, excluded segments, and shifting economic conditions.

41,188

calls analyzed

71%

targeted hit rate

€26.8K

expected payoff

Brand Campaign · Situation Analysis & Pitch

SEALED.

Coca-Cola × L'Oréal Paris Infallible

A limited-edition beauty and beverage collaboration: the Infallible 24HR Cola Liquid Lipstick in four shades mapped to the Coca-Cola flavor lineup, engineered to pass the Kiss Test.

“Coke is the fleeting ice-cold hit; Infallible is the thing that won't budge. Both brands are really arguing about the same thing, how long a good thing lasts.”
View the deck

Joy that lasts.

  • Hero demo: The Kiss Test, one long sip from an ice-cold Coke, zero lipstick on the rim. One image proves both promises.
  • Target: 'The Collab Generation' (16–26), TikTok-native and novelty-hungry, with a 27–40 secondary audience driving gifting and trial.
  • Six-channel plan: TikTok #TheKissTest, Instagram try-on, influencer seeding, a makeup-dispensing Coke vending machine, OOH, and countdown retail drops.

4

limited-edition shades

24HR

transfer-proof wear

6

channel launch plan

Brand Analysis & Campaign Development

NATURE IS UNDEFEATED.

Columbia, Show Up Anyway

Gorpcore turned technical outdoor gear into mainstream fashion, and the cultural windfall went to four brands that weren't Columbia. This campaign reclaims the one feeling no outdoor brand has claimed: Type 2 Fun.

“The outdoors isn't loved despite the suffering, it's loved because of it. The misery is the memory, and Columbia is the only brand with the product truth to own it.”
View the deck

Everyone sells the summit. No one owns the struggle.

  • Product concept 'Glow Through It': flip the Omni-Heat dot-matrix lining outward so the thermal tech itself becomes the most recognizable thing on the rack.
  • Activations: Type 2 Fun Games (a race where finishing last is the point) and Columbia × Cold Therapy thermal-cam stations at cold plunges.
  • 12-month, 3-gear channel plan with KPIs from +6–8 pts unaided awareness to 50K+ UGC submissions and U.S. footwear back to growth.

18–29

'Type 2's' target audience

50K+

UGC submission target

4×

earned media value goal

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